The Translation Sample Dilemma

So far, we've been fortunate enough to work with direct clients only, steering clear of agencies. However, some potential direct clients seem to have adapted a controversial approach commonly used by agencies: sample translations. While nobody would think about asking a lawyer or a CPA for free work with the goal of verifying his or her qualifications, it is common practice with translators. Why is that?


We believe that part of the reason is our profession's low prestige (we might discuss this issue in the future). Be that as it may, while we usually decline to do a free sample translation, we offer to send the potential clients previous translations in the area of expertise that they are looking for. But hey, we do make occasional exceptions, especially when we are really interested in a project or if we feel that the client is just about to hire us if we just did the darn sample translation.


We draw the line at half a page, which does not stop potential clients (among others, the Austrian Umweltbundesamt, a public authority) from asking for several pages translated at no charge. While we do believe in accommodating our clients, we have no intention of becoming the Mother Teresa of translation. Why should we? After all, we are trying to run a business here.

To spend or not to spend?

A few days ago, I was telling a friend and business associate about my decision to join my twin in working full-time on our translation business and leave the corporate world behind.

The first question my friend asked me was whether I had an advertising and marketing budget. I was taken aback by this a bit -- what budget? As most of us who are self-employed and run very small businesses, our budgets are limited, to say the very least. In the beginning, we are keeping our so-called budget for the U.S. to a minimum to include:

• American Translators Association (ATA) membership
• Going to the ATA conference in Orlando in November
  
• Nevada Interpreters and Translators Association membership
• Las Vegas Latin Chamber of Commerce membership, which includes an ad in their directory
  
• Some local networking organizations
• Creating company profiles to send out to potential customers (free, only my time)
• Creating profiles on translator websites (free, only my time)
• Some other random expenses
  

Other than that, that's it. We will mostly focus on search engine optimization, as that's largely free. Are we missing something? We have heard from several of you before saying your marketing strategies are pretty similar to ours. So what's your take? Do we need a marketing budget? My friend made me feel a bit silly for not having one, but I think I am on the right track. Dagy found an interesting option from Vistaprint. I am sure most of you are familiar with their services (free or inexpensive business cards, etc.), but we came across a free decal that you can order to place on your car, or minivan, or window, or scooter (I guess won't work that well on a bike). The first one is free, and you only pay shipping. Of course, Vistaprint offers a seemingly endless array of special offers during the checkout process, so it takes a few minutes to decline them all, but it's worth it (unless you are translating 10,000 words today, which I am not). The best part we got out of this offer was a coupon for $25 in Google ad words. I can't quite envision what it would actually look like on my Prius, but I figured it's worth a try. Marketing/advertising budget for today: $4.53.

¡Viva Hidalgo! ¡Viva Morelos! ¡Viva México!

We are delighted to see that today even the mighty Google is paying tribute to the most important Mexican celebration of the year: Mexican Independence Day (Día de la independencia mexicana), which is celebrated tonight. Google's logo is decorated in the colors of the Mexican flag and features the bell that Miguel Hidalgo rang for the first time in the early morning hours on September 16, 1810, signaling the beginning of a new era. It was a monumental day in the modern history of Mexico, and it's celebrated in grand style throughout North America.

For Las Vegas, this means thousands and thousands of Mexican visitors who have been coming to Vegas for decades for the festivities. And it makes sense, as the top Mexican entertainers are performing : Luis Miguel at the Colosseum at Caesars Palace, Alejandro Fernández at Mandalay Bay, legendary comedian Polo Polo at the House of Blues, and a few others.

Presidente Felipe Calderón will take to the balcony of the Zócalo (the main plaza in Mexico City) tonight to do the traditional grito de Dolores, shouting the famous words to tens of several hundred thousand people filling the Zócalo: ¡Viva México! ¡Viva México! Those same grito will be heard at every party, on every plaza in the smallest of towns, and from many rooftops, including ours. No translation needed.

Does the world need another translation blog?

Short answer: probably not. However, we are undeterred as we think that there are not enough translation blogs in cyberspace that are written by twins.

Yes, we really are twins. Identical. We love languages; several of them: Spanish, German, French and well, English. For simplicity's sake, we will be posting in English, perhaps with the occasional entry in another language. We also collect grammar and translation mistakes, and Dagy has a German bad translations blog for that. We also love literature in our four languages, and Dagy, a prolific blogger, shares her take on fiction on her German-language literature blog.

Judy lives in Las Vegas, NV and is not a showgirl or a cocktail waitress, but as you might have guessed, a translator. Dagy lives in Vienna, Austria, and has run her translation business for six years. Together we now run our small business, aptly named Twin Translations.

We hope that this translation blog becomes a forum for fellow translators and language enthusiasts. We will be sharing (hopefully) insightful things about the translation business, our work, our experiences, ask others to share information, or sometimes just post interesting tidbits of information that could be of interest for fellow translators and non-translators alike.