
By
Susan Johnston
Photo by Rachel Hadiashar, MergeWeddings.com
These days almost everyone has a website, and that can be a great way to showcase your professional accomplishments and list your qualifications. But to really stand out, I'd suggest blogging. Here are five ways that freelancers can benefit from writing a blog
1. Connect with others in your industry. Through blogging, I've "met" a ton of like-minded writers and other freelancers. Some of them have suggested new ways to market myself, and others have actually referred me to new projects. At the very least, blogging gives you the feeling of a virtual community, something that every work-from-home freelancer needs to fight social isolation or the occasional frustration over difficult clients.
2. Build credibility. Several months ago I contacted an editor about writing for her publication, and she emailed me back saying that she already knows my work from reading my blog. Who knew? Many other freelancers find that blogging helps them establish authority in their field, which can lead to referrals and even interview requests from the media.
3. Improve your online footprint. I'm one of about a million Susan Johnstons in the world. But since my blog is updated regularly and gets a lot of incoming links, it ranks #2 in Google's organic search results (my website is #1). When clients Google you (as many will), you want them to find relevant items that showcase you as the fabulous freelance professional that you are, rather than getting a bunch of outdated research papers you wrote in grad school or photos from your community newspaper. Blogging helps ensure that
you maintain control of your internet image.
4. Hone your skills. The most obvious skill you develop while blogging is writing. But good bloggers are also savvy project managers, a useful skill for any freelancer who needs to meet deadlines or endure editing by committee. In the course of maintaining your blog, you might also learn how to edit and resize images, record a podcast, or tweak basic HTML. You never know when a client might say, "this is great, but could you add X?" Now you can. And of course, you can charge extra for the extra skill.
5. Show your human side. Your website and LinkedIn profile show your professional side, while blogging is a chance to let your hair down and show some personality. True, you probably don't want to get
too personal and reveal details about poker night or that wild pub crawl, but you can write a bit more informally so that readers and potential clients connect with you as a
person, too.
What about you? Has blogging improved your freelance business in other ways? Leave a comment and tell us about it!