One of our favorite marketing ideas of the year did not start out as one. When we bought a new laptop for Judy, we quickly realized that while it was a great deal ($499), it had a very glossy black surface, which nicely showed every fingerprint. Why the surface can't be matte is beyond us, but we digress. In an effort to solve the fingerprint-issue, we consulted our IT guru, technology guardian angel, and general genius, Tom Gruber. He suggested we buy a large sticker for the laptop and sent us to Schtickers.com.
The site offers inexpensive stickers, technically called laptop skins, completely tailored to your laptop's dimensions (you can even enter your make and model), which leads us to believe that most folks use this space as a marketing tool rather than a fingerprint-cover. Hence, rather than order a picture of, say, Judy's dog, we ordered a sticker that features the Twin Translations logo. It fit like a glove and cost around $30, shipping included.
The marketing effect:
- While sitting in the Lufthansa business class lounge at LAX (thanks, Dad!), Judy was working on her laptop (see picture). Later, during the flight, she got approached by someone from the lounge who inquired about translation services and they talked at length.
- While sitting in a coffeeshop with the laptop in Vegas, a very nice manager from IBM came over and asked what kind of company Twin Translations was. She asked for a card and said she needed translation services. Wow!