Marketing Tip of the Week

A few days ago, I was reading my alma mater's (University of Nevada Las Vegas) alumni magazine, and just like every month, I looked under the "class notes" section to see what my fellow graduates (the ones I am not in touch with) were up to. It's always great to read about other alumni's careers and lives after graduation. As a two-time alumna of UNLV (B.S., 1998 and M.B.A., 2001) and lifetime member of the alumni organization, I had, however, never submitted information on my own career to be included in the magazine. Today, I changed that.

In my class notes submission, I announced my recent decision to join my twin sister full-time in our translation business and gave some background on my previous work experience running a Spanish-language travel website in corporate America. The inclusion in the alumni magazines is free at UNLV, and surely other universities have a similar set-up. I think it's a fantastic way to communicate what you are doing to professionals in your area, and could also prove to be a valuable marketing and advertising tool: after all, running a small business is all about referrals. My thinking is that even if I do not get any business from my listing, perhaps I will have the chance to reconnect with long-lost friends and colleagues. Check into your university's alumni magazine!


Serena Dorey said...

I think this is a great tip. I had a profile listed in the "Where are they now?" section of my university alumni magazine when I first set up my translation business in 2006. Not only did I hear from a university friend that I had lost touch with, I was also approached by another alumni who was looking for a translator. Her company is now one of my regular clients...

Corinne on January 9, 2009 at 8:21 AM said...

It seems as if a lot of translators are working the alumni network these days, and I have to admit that it's a great marketing angle that I had never thought of! Good work on the listing!

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