|We are SO not models.|
We've long been advocates of professional headshots to be used on business cards, websites, marketing materials, etc. Long gone are the days when we saw many T&I professionals use cropped summer snapshots as their profile pictures on LinkedIn and other online media, and that's a great development. Lawyers, doctors, and other professionals long ago discovered the power of professional images, and translators and interpreters need them, too. It's rare to visit a website these days that doesn't feature an image of the actual services provider. It builds trust and it's always nice to see a picture of a real person rather than a stock image. We are usually surprised when there isn't a real picture to be found on someone's website, and we bet clients feel the same way. Having a professional image is relatively easy and doesn't require a big investment. This year, we just spent $100 each because of a fabulous special at a local studio that made us feel like royalty for an afternoon.
|Dagy's royal treatment.|
A few years ago, we started encouraging our local and national associations to host photo shoots with professional photographers at discounted rates for their members, which allowed many colleagues to obtain top-notch photos at reasonable prices. We had our pictures taken at several of these events, and it's fantastic that this is catching on! Even if you hire your own photographer, it's usually a worthwhile investment and one of the few upfront investments you need to make in your online presence.
|Photo by Sam Woodard.|
|Photo by Sam Woodard.|
After doing four or five outdoor photo shoots in a row (all in Vegas), we decided to have an indoor studio photo shoot this year. We had just received a very attractive offer from Fremont East Studios through our downtown Vegas co-working space Work in Progress and we had a fantastic experience! The photo shoot even included the services of a highly talented and lovely make-up artist, and the studio was fantastic and very comfortable. We hope you enjoy both the finished product (that's Judy on the left) and some goofy behind-the-scenes pictures as well. As you can tell, we are very far from being model material, and we usually don't know how to stand, where to look, or what to do with our hands (told you we weren't model material). Luckily for us, photographer Sam Woodard and make-up artist Doralynne Valenzuela told us exactly what to do. What a great all-female team! You'd think that posing in a studio would be really unnatural and awkward, but it was quite the opposite.
And don't forget that this is a classic business expense. Actually, it's one of our most entertaining business expenses of the year.
What about you, dear colleagues? Have you had a professsional headshot taken or are you still thinking about it? We are always looking for good photo ideas, so we'd love to hear about your experiences!