Language That Works


As translators, we many times keep an eye out for things that have been mistranslated or just don't work in the target language. We have to admit that we have an entire German-language website dedicated to translation mistakes. However, there are more examples of great translations out there than we acknowledge. This of course is related to the fact that many times things that are correct don't attract much attention as things that are blatantly wrong.

In the spirit of recognizing great work, we wanted to share the picture on the left with you. It was taking near the Austrian Airlines counter at Vienna International Airport. As you can see, it's composed of differnent languages, and it's easily understandable. We love how it communicates effecitively and clearly with a touch of international glamour -- who doesn't love languages, especially when they work together so well? Our hat is off to Austrian Airlines for coming up with a truly great piece of advertising and that's not only smart and effective, but also very memorable. Even for people who are not language geeks.


3 comments:

Serena Dorey on February 25, 2009 at 12:43 AM said...

I like this, what a clever ad! Thanks for sharing.

Frédéric Jacquier-Calbet on March 9, 2009 at 4:41 AM said...

Could you give us a clue as to what abwechslungsreichen means ?

Judy and Dagmar Jenner on March 9, 2009 at 4:52 AM said...

Absolutely! It means "eventful, varied". Thanks for reading.

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The entrepreneurial linguists and translating twins blog about the business of translation from Las Vegas and Vienna.

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