We are constantly collecting examples of effective marketing, customer relationship management, and entrepreneurship that we hear about. Most of these examples come from our wonderful colleagues and some come from other businesses and industries. We think it's important to share strategies that work with colleagues around the world, and we like to emphasize the positive. However, this time around, we wanted to give you two examples of things you should NOT do. Have a look:Judy's dentist just sent her an appointment reminder...
It's Not Really Free: The Ethics of Webinars
Let's preface this post by saying that we get it: in this economy, everyone needs to acquire clients at a low cost. However, let's look at the following scenario. Through a friend and blogging colleague, who twittered about it, we heard that Acclaro, a translation and localization agency, was offering a free webinar tomorrow. The topic is translating marketing slogans, which we have been doing successfully for years. We thought we might learn something and could potentially add something to the conversation. The tweet (=short...
Marketing Idea of the Week
This week's best marketing idea comes from colleague and court interpreter Nelson Ryan Mackenna of Las Vegas. Judy met him recently at a workshop, and he approached her with what seemed like a business card. It turns out to be a little folded booklet on very high quality glossy multi-color card stock. It fits in a pocket and conveniently lists on which floor of the massive courthouse one can find any district, justice,...
Entrepreneurial Ideas of the Week
A few weeks ago, Judy was lucky enough to be among the 17 recipients who were selected as "Women to Watch 2010" by local business newspaper In Business Las Vegas. It was a great honor and a very nice awards ceremony. After the event, a few very entrepreneurial things happened.Right after the article ran, Judy's phone started ringing. While a few other publications also included notes about the awards, the callers were mostly -- get this -- companies that specialize in framing newspaper articles. In a very entrepreneurial way,...
Link: Translator = Interpreter?
For a great illustration of the terminology issue we run into quite frequently, head over to read Mox and Mina's translation adventures on Alejandro Moreno-Ramos' blog. The difference between translation (the written word) and interpretation (the spoken word) is something linguists frequently have to explain to customers and the general public. The mainstream media can't get it right, either: NPR constantly refers to "she is talking through her translator" when reporting from Iraq, and MSNB doesn't understand the difference....
Royalty-Free Images for Blogs and Newsletters
Our wonderful IT guru, Tom Gruber, just told us about a new website with more than three hundred thousand royalty-free stock photos in every possible category you can possibly think of. These are great for those of us who write blogs and/or create newsletters for non-profit associations that don't have the funds to pay for images. There's no catch to the site, but be aware that if you search for say, dogs, the first results you will see will be "sponsored" - that means, those images won't be royalty-free, and it clearly says...
Time Management Experiment: Pre-Set E-Mail Times
In preparation for some of Judy's upcoming time management workshops, she'd decided to do a little experiment. We've both been able to manage our time fairly well and get a lot done during our days, but there are a lot of distractions. Mainly, e-mail comes to mind. It's difficult to resist the temptation of checking e-mail every 10 seconds and immediately answering messages. It's no secret that your productivity and efficiency decrease when you are constantly interrupting what you are doing (=translating, ideally).
Hence, Judy...
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