Marketing Tip of the Week

One of our favorite marketing ideas of the year did not start out as one. When we bought a new laptop for Judy, we quickly realized that while it was a great deal ($499), it had a very glossy black surface, which nicely showed every fingerprint. Why the surface can't be matte is beyond us, but we digress. In an effort to solve the fingerprint-issue, we consulted our IT guru, technology guardian angel, and general genius, Tom Gruber. He suggested we buy a large sticker for the laptop and sent us to

The site offers inexpensive stickers, technically called laptop skins, completely tailored to your laptop's dimensions (you can even enter your make and model), which leads us to believe that most folks use this space as a marketing tool rather than a fingerprint-cover. Hence, rather than order a picture of, say, Judy's dog, we ordered a sticker that features the Twin Translations logo. It fit like a glove and cost around $30, shipping included.

The marketing effect:
  • While sitting in the Lufthansa business class lounge at LAX (thanks, Dad!), Judy was working on her laptop (see picture). Later, during the flight, she got approached by someone from the lounge who inquired about translation services and they talked at length.
  • While sitting in a coffeeshop with the laptop in Vegas, a very nice manager from IBM came over and asked what kind of company Twin Translations was. She asked for a card and said she needed translation services. Wow!
The bottom line: this is a good investment, especially if you work away from your house once in a while. It's a conversation starter as well, and you never know who you will meet. We'd love to know if you decided to get a sticker as well and what your experiences have been.


Pauline on June 25, 2009 at 11:27 PM said...

This is a really great idea, I love it. Thanks for sharing this original tip!

Kevin Lossner on June 26, 2009 at 6:40 AM said...

Very cool :-) Thanks for the tip!

Narrative Threads on June 26, 2009 at 5:01 PM said...

I like your schticker. I have one from the same company, but mine is a quote, "On ne peut trouver de poésie nulle part, si on ne porte pas en soi." At the time, I was finishing my Creative Writing/French Bachelors degrees so it was quite appropriate. However, I really like your idea for using my company name.

Anonymous said...

The idea of "marketing stickers" is a wonderful one! I have one with my logo just on my organizer, but I will think about having one for my laptop :-)


Litterate T&L on June 28, 2009 at 4:13 AM said...

Great idea, and an even better advice!

I am still struggling with logo and image issues, but I will definitely get one of these in due time!

Thanks for sharing.

Emma Littner said...

This is a fantastic tip! It works especially well with your logo, which is well-designed, simple and highly visible. What a great idea!

Judy Jenner and Dagmar Jenner on June 29, 2009 at 12:17 PM said...

@everyone: thanks for all your comments and we are happy to share; glad you like the idea. Now, if we only got a kickback from :) Happy Monday!

Holly on June 30, 2009 at 4:38 PM said...

This is a really great application of the promotional sticker idea. Car wraps never seemed like a good idea to me because the people driving on the freeway with you are not in a position to take down your information. With your laptop sticker, however, people will see it in an environment where they can casually approach you. This is especially great for those of us who like to work in public places sometimes. Two thumbs up!

Arkadi on July 8, 2009 at 9:42 AM said...

This is ingenious. Apart from the company logo, you could add the url for those who are too shy to approach you.

Alejandro Moreno-Ramos on July 17, 2009 at 9:44 AM said...

I love this tip! I just ordered my schticker.

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