Marketing Idea of the Week

This week's best marketing idea comes from colleague and court interpreter Nelson Ryan Mackenna of Las Vegas. Judy met him recently at a workshop, and he approached her with what seemed like a business card. It turns out to be a little folded booklet on very high quality glossy multi-color card stock. It fits in a pocket and conveniently lists on which floor of the massive courthouse one can find any district, justice, or municipal court judge. Offices have been moved quite a bit the last few years, making it challenging for lawyers to know where they are going. Nelson, a long-time certified court interpreter who obviously spends a lot of time at the courthouse, has found a smart solution to this problem with these cards. Of course, on the very front of the card, it lists Nelson's accomplishments as a court interpreter, which include more than 4,000 depositions and 11,000 hours in court. After seeing those impressive statistics and that very useful booklet, we are not surprised that Nelson is a very sought-after court interpreter.

Thanks for sharing this outstanding idea, Nelson!


Unknown on February 22, 2010 at 1:00 PM said...

That is so clever, thanks for photographing and posting it!

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